The Challenge
Salient Global, a prominent advisory platform, sought to improve their customer understanding process and reduce the time required to delve deeper during workshops and stakeholder interviews. The traditional approach they were using proved to be challenging and time-consuming, making it imperative for them to find a more efficient way to conduct these interactions.
The Solution
It was clear that using Snipp was seamless and easily integrated into their existing workflow, without the need for major adjustments. Salient Global successfully addressed their challenges with the following solutions:
1. Shared Theme Cluster Analysis: Using Snipp powerful AI, Salient Global streamlined the process of extracting shared key insights from their files, significantly reducing the time required to gain actionable information.
2. Getting Into The Details: by leveraging Snipp's capabilities to pinpoint relevant quotes within transcripts, enabling them to quickly access and reference customer feedback and insights for better collaboration.
3. Watching Time-Stamped Video Trimmings: Salient Global also benefited from Snipp's time-stamped video trimmings feature, allowing them to efficiently review and analyze specific sections of video interviews, further enhancing their understanding of customer needs and preferences.
1.Shared Theme
Cluster Analysis
We begin by emphasizing the importance of clustering, which is the cornerstone of conducting thorough research and ensuring a seamless user experience. Without proper clustering, it's challenging to make progress in any project. After all, how can you determine what needs solving and where to direct your focus?
Before incorporating Snipp into our process, we used to invest endless hours meticulously reading through each line of our transcripts. Now, we just upload our files, and it provides us with the needed results.
2.Efficient Quote Extraction
Secondly, we want to dive even deeper to check the themes. In that stage, we usually spend significant time scouring the transcript, tagging each and every quote. Just imagine repeating this process every time – it becomes an arduous task.
However, with Snipp, we were able to streamline this process instantly. With just a click of a button, we can view every quote in the transcript, all neatly organized and ready for our analysis.
3.Time-Stamped Video
Finally, we'd like to highlight the significance of capturing key moments visually and being able to present them effectively to support our findings. In the past, none of the applications we used could provide us with time-stamped videos, making this a considerable challenge.
However, Snipp has addressed this issue seamlessly. Using Snipp, we now have easy access to time-stamped videos, empowering us to share and present our insights in a compelling and persuasive manner.